blue ocean strategy

lect one:

a$.$ is an offensive attack used by a market leader to steal customers away from unsuspecting smaller rivals.

b$.$ involves a preemptive strike to secure an advantageous position in a fast$-$growing market segment.

c$.$ works best when a company is the industry's low$-$cost leader.

d$.$ of fers growth in revenues and profits by discovering or inventing a new industry or distinct market segment that renders rivals largely irrelevant and allows a company to create and capture altogether new demand.