Question: A brand image can best be defined as Multiple Choice the value that a firm derives from consumers perceptions of its products. the unique set

A brand image can best be defined as
Multiple Choice
the value that a firm derives from consumers perceptions of its products.
the unique set of associations that target customers make with a brand.
complete collection of trademarks that a firm applies to its services.
the likelihood of consumers purchasing a product over competing products.
the elements of a brand that are always expressed in words.

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