A brand manager at Procter & Gamble would like to raise the profile of a new shampoo the company has introduced. She thinks her best options may be a celebrity endorsement or a unique advertising campaign. She calls together her team to brainstorm more ideas. The brand manager is in which stage of the managerial decision-making process? a) Generating alternatives b) Selecting an alternative c) Identifying the problem or opportunity d) Reaching a consensus e) Implementing and evaluating the solution