Question: A brands product positioning strategy should be an integral part of the companys advertising and market-ing strategy, including its website. Examine the fol-lowing websites and

A brands product positioning strategy should be an integral part of the companys advertising and market-ing strategy, including its website. Examine the fol-lowing websites and identify the product-positioning strategy you think is being used. Explain your answer.

a. Polaris (www.polaris.com)

b. Edgewater Beach & Golf Resort (www .edgewaterbeachresort.com)

c. Celestial Seasonings (www.celestialseasonings.com)

d. Sony (www.sony.com)

e. Stetson cologne (www.stetsoncologne.com)

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