Question: (a) Briefly explain four factors that determine how much cross-border price coordination is necessary when developing a global pricing strategy. Illustrate your answers with examples.

(a) Briefly explain four factors that determine

(a) Briefly explain four factors that determine how much cross-border price coordination is necessary when developing a global pricing strategy. Illustrate your answers with examples. (b) Explain what gray market is and illustrate with an example. Recommend four ways to combat such gray market activity based on the example

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