A broad differentiation strategy is generally not suitable for attaining a competitive advantage when

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Multiple Cholce

buyer needs and preferences are too diverse to be fully satisfied by a standardized product.

technological change is fast paced and competition revolves around rapidly evolving product features.

products of rivals are weakly differentlated.

there are many ways to differentiate a product or a service and many buyers percelve these differences valuable.

few rvals are pursuing a similar differentation approach.