A broad differentiation strategy is generally not suitable for attaining a competitive advantage when

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points

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Multiple Choice

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OK

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buyer needs and preferences are too diverse to be fully satisfied by a standardized product.

technological change is fast paced and competition revolves around rapidly evolving product features.

products of rivals are weakly differentiated.

there are many ways to differentiate a product or a service and many buyers perceive these differerices valuable.

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few rivals are pursuing a similar differentiation approach.