Question: A broad differentiation strategy is one that attempts to _ _ _ _ _ _ _ _ _ . Question 5 4 options: Offer unique
A broad differentiation strategy is one that attempts to
Question options:
Offer unique product attributes in ways that are valuable and appealing to buyers that consider the cost worth ito
incorporate a greater number of differentiating features into its productservice than rivals
Appeal to the highend part of the market and concentrate on providing a topof theline product to consumers
outspend rivals on advertising and promotion in order to inform and convince buyers of the value of its differentiating attributes.
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