Question: A business decides to create a digital media plan. As part of the process, they clarify what the campaign should achieve and align this with

A business decides to create a digital media plan. As part of the process, they clarify what the campaign should achieve and align this with higher-level marketing and business objectives. What media planning step does this describe?
Select the media channels.
Define the campaign goals.
Determine how much budget to spend across each media channel.
Determine and document all media plan items.
A business decides to create a digital media plan. As part

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