Question: A business plan encompasses a comprehensive structure which provides direction on how the business would be operated and all the relevant components for planning success.

A business plan encompasses a comprehensive structure which provides direction on how the business would be operated and all the relevant components for planning success. Which component of the business plan explains the characteristics of the business, its competitive nature and major trends?
a.
the operational component
b.
industry analysis
c.
the assessment of risks
d.
the organisational component

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