A buyer will not buy when:

Select one:

a. Perceived benefit minus price has a value less than zero

b. Perceived benefit multiplied by price has a value less than zero

c. Perceived benefit divided by price has a value equal to zero

d. Perceived benefit plus price has a value greater than zero

Question 2

A collection of online travel portals or agencies that have huge member bases and specialize in internet marketing of travel and related services is known as:

Select one:

a. Radial Distribution System

b. Global Distribution System

c. Smart Distribution System

d. Internet Distribution System

Question 3

A competitor set consists of:

(i) direct competitors based on price;

(ii) location;

(iii) facilities;

(iv) features;

(v) amenities;

(vi) level of customer service

Select one:

a. i, ii, iii and iv only

b. i, ii and iii only

c. i, ii, iv and v only

d. All of the above

Question 4

Allowing demand for hotel rooms to directly dictate their selling prices for optimizing revenue:

Select one:

a. is a good revenue management strategy

b. has no effect on increasing occupancy rate

c. is a disastrous revenue management strategy

d. has no effect on increasing revenue

Question 5

An AirAsia traveller flies from KLIA2 to Langkawi return (air fare is RM158.90 for KUL to LGK and RM128.00 for LGK to KUL). He wants to pre-book a meal, drink and souvenirs. He orders for the to and fro journey an Ashoks Butter Masala Chicken Briyani at RM16. On the return journey he also purchases a mug of green tea for RM10 and a set a coasters for RM5. If the acquisition cost is RM3 per journey (to & fro) and the propensity to purchase is 10, what is the customer worth?

Select one:

a. RM3,279.00

b. RM3,149.00

c. RM3,309.00

d. RM3,049.00

Question 6

An arrangement between a buyer and seller to hold a product or service in advance on a promised intention of future purchase made by the buyer is defined as:

Select one:

a. Cash before delivery

b. Booking

c. Cash on delivery

d. Reservation

Question 7

Competitive advantage is defined as:

Select one:

a. the central activities that an organization performs well and that differentiates it from other firms

b. the best features and characteristics of an organization.

c. that component of an organizations operation in which it excels or maintains an advantage over ones competitors

d. an operational element which an organization performs so well or possesses so uniquely that it distinguishes it from its competitors

Question 8

Core competencies are:

Select one:

a. an operational element which an organization performs so well or possesses so uniquely that it distinguishes it from its competitors

b. that component of an organizations operation in which it excels or maintains an advantage over ones competitors

c. the central activities that an organization performs well and that differentiates it from other firms

d. the best features and characteristics of an organization.