A $cosmetics$ company hired a well$-$known movie star $to$ appear $in$ its advertisements. The company hoped that using a celebrity would capture the attention and interest $of$ consumers. $In$ this scenario, the $ad$ illustrates the application $of$

A $cosmetics$ company hired a well$-$known movie star $to$ appear $in$ its advertisements. The company hoped that using a celebrity would capture the attention and interest $of$ consumers. $In$ this scenario, the $ad$ illustrates the application $of$

inherent drama strategy.

bait$-$and$-$switch advertising strategy.

$ad-to-$consumer relevance.

brand$-to-$consumer relevance.

brand$-to-$producer relevance.

Question $at$ position $4$

$4$

$1$ point