Question: a . Calculate the Gross Margin estimates for the first five years for the different price options and demand forecast scenarios ( use Table B
a Calculate the Gross Margin estimates for the first five years for the different price options and demand forecast scenarios use Table B in the next page as a guide; the demand forecasts are given to you in Table A below
Table A Metabical Demand Forecasts s for four week count packages.
Method
Year
Year
Year
Year
Year
Number of Americans with BMI between and
x actively trying to lose weight
x who are comfortable using diet pills
who might purchase Metabocilin Year
adding each subsequent year
Unit sales
plus buy a second package
Unit sales
plus of these buy a third package
Unit sales
Sales
Unit sales
Method
Number of Americans with BMI between and
x say they will go to a doctor to request prescription
who might purchase Metabocil Year
adding each subsequent year
plus buy a second package
plus of these buy a third package
Sales
Method
Ideal target overweight femmes, collegeeducated
who might purchase Metabocil Year
adding each subsequent year
plus buy a second package
plus of these buy a third package
Sales
Gross Margin Estimates
Gross Margin Forcast
Manufacturer gross margin per unit forecasted unit sales
$ Retail Price
Year $
Year $
Year $
Year $
Year $
Cumulative
Forecast Method
Forecast Method
Forecast Method
$ Retail Price
Year $
Year $
Year $
Year $
Year $
Cumulative
Forecast Method
Forecast Method
Forecast Method
$ Retail Price
Year $
Year $
Year
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