Question: A campaign's return on ad spend refers to: a . the number of customers it generates for every dollar spend on the campaign. b .

A campaign's return on ad spend refers to:
a. the number of customers it generates for every dollar spend on the campaign.
b. the number of returning customers it generates for every dollar spent on the campaign.
c. the amount of leads it generates for every dollar spent on the campaign.
d. the amount of revenue it generates for every dollar spent on the campaign.
A campaign's return on ad spend refers to: a. the number

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