Question: A car comes equipped with several features that are not necessary but add to the experience of driving to and from school. As an example,

A car comes equipped with several features that are not necessary but add to the experience of driving to and from school. As an example, one does not need a phone jack to charge your phone

/

play music in the car to use the car for transportation but many feel that this increases the commuting experience. This ability to connect a smartphone to the car best exemplifies which dimension of a product?

Non

-

standardized product

Core product

Actual

/

tangible product

Augmented product

A car comes equipped with several features that are not necessary

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