Question: A case study covered in class was The Modist, an e-commerce website that connected modest fashion to the global market and had emerged as a
A case study covered in class was The Modist, an e-commerce website that connected modest fashion to the global market and had emerged as a unicorn within 4 years. The founder used her savings at the initial stage but turned to venture capital for series A, B, C financing. Suggest THREE reasons why the founder used savings and debt rather than equity in the initial stages of venture growth and equity from Venture Capital in the later stages.
What would a reasonable harvest or exit strategy be for the Modist?
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