A case study from the $2023$ Jay Chiat Award winners $-$ I un$-$apologize https:$//$static$1.$squarespace.com$/$static$/5$c$7$ee$0$ad$2727$be$79$b$67$dde$7$c$/$t$/6511$ea$7689562107$ed$40$da$32/1695672952625/$Annovera$+$Jay$+$Chiat$+$Award.pdf reverse engineer the process used to arrive at the creative execution$/$s$.1$: What was the initial problem statement or definition?

$2$: What type of research could the advertising agency have used to help the brand arrive at the creative solution? Can you guess what their research questions or hypotheses were?

$3$: What key insights do you think were drawn from the research results that led to the creative strategy?

$4$: What do you think the get$/$to$/$by brief looked like? abriviate a paragraph for each question