A. Case Study

1. In your textbook, read Case Study The Greater Cincinnati Chamber of Commerce case study on p. 80 and answer the following questions.

1. Characterize the customer benefit package that the Chamber offers. What other peripheral goods might the Chamber provide to complement its services? How might this affect their strategy?
2. What sources of competitive advantage do you feel the Chamber has? Who do they compete with?
3. Critique their mission and strategy. What operational processes must they excel at to accomplish their mission and vision?
4. Rank order their competitive priorities.
5. In many areas, a Chamber of Commerce is primarily in the travel and tourism business. How does the Greater Cincinnati Chamber of Commerce appear to differentiate itself from these types of organizations?