Question: A Case Study on - The Strategy Battle in the Wine Market: Australia vs France 1). Discuss the Business Strategy pursued by the French wine

A Case Study on -

The Strategy Battle in the Wine Market: Australia vs France

1). Discuss the Business Strategy pursued by the French wine industry in the wine market, and the resources and competences on which it is based.

2). In the face of the success of Australian wines, put forward proposals for what the French wine industry should do going forward, making reference to the proposed Chamarr brand.

(1,500 words)

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