Question: A catalog retailer studies about 3 , 5 0 0 variables over the lifetime of a customer's relationship. It has found that customers who are

A catalog retailer studies about

3, 500

variables over the lifetime of a customer's relationship. It has found that customers who are single, between the ages of

22

and

35,

and have no children are its least profitable customer segment. By severely reducing the number of communications and promotional offers sent to this segment, this catalog retailer has engaged in

________.

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