Question: A catalog retailer studies about 3 , 5 0 0 variables over the lifetime of a customer's relationship. It has found that customers who are

A catalog retailer studies about 3,500 variables over the lifetime of a customer's relationship. It has found that customers who are married, are between the ages of 31 and 44, and have moved within the past year are its most profitable customer segment. By sending promotional offers to non-customers who also fit this description, this catalog retailer has engaged in ________.
Group of answer choices
customer acquisition
artificial intelligence
customer retention
customer abandonment

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