A cell phone company offers a basic service plan without a price reduction. This is an example of which marketing goal?

Influencing customers to purchase more than they were initially interested in through an increase in perceived value Having customers pay the maximum that they are willing to pay, while providing the customer with minimal benefits Influencing customers to purchase more than they were initially interested in through a decrease in perceived value Having customer pay the maximum that they are willing to pay, while providing the customer with increased benefits