A Centurion based Bicycle Company has set up a weighted scoring matrix for evaluation of potential projects. Below are five projects under consideration. a. Using the scoring matrix below, which project would you rate highest? Lowest? (2) b. If the weight for Strong Sponsor is changed from 2.0 to 5.0, will the project selection change? What are the three highest weighted project scores with this new weight? (2) c. Why is it important that the weights mirror critical strategic factors? (3) d. If you were to prioritize the criteria for a successful screening model, which of those criteria do you rank at the top of your priority list? Why?

PROJECT	STRONG SPONSOR	SUPPORT BUSINESS STRATEGY	URGENCY	10%OF SALES FROM NEW PRODUCTS	COMPETITION	FILL MARKETING GAP	WEIGHT TOTAL PART ONE	WEIGHT TOTSL PART TWO
CRITERIA/WEIGHT	20.	5.0	4.0	3.0	1.0	3.0
PROJECT 1	9	5	2	0	2	5	68	95
PROJECT 2	3	7	2	0	5	1	57	66
PROJECT 3	6	8	2	3	6	8	99	117
PROJECT 4	1	0	5	10	6	9	85	88
PROJECT 5	3	10	10	1	8	0	107	116