Question: A channel captain is a person responsible for implementing a firm's mission statement, linking all members of the marketing channel through a common goal. a

A channel captain is
a person responsible for implementing a firm's mission statement, linking all members of the marketing channel through a common goal.
a member of a distribution channel that takes control through hegemony (power is not assigned, but assumed).
a channel member (producer, wholesaler, or retailer) that coordinates, directs, and supports other channel members.
a channel team member known for expertise in cutting through red tape.
the person with greatest authority who represents his or her channel in the distribution chain.
A channel captain is a person responsible for implementing a firm's

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