A Chinese electronics company is developing its pricing strategy for its launch into the UK market. It

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A Chinese electronics company is developing its pricing strategy for its launch into the UK market. It is estimating the related costs of this venture. What are the five main types of costs that should be estimated?

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ISBN: 9781264218752

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Authors: Roger Kerin, Steven Hartley, William Rudelius

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Posted Date: Jan 17, 2024 11:42 AM

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A Chinese electronics company is developing its pricing strategy for its launch into the UK market. It

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