a) chose the specific segmentation bases; and

b) decided to launch the particular product

Task 1. For the following examples, try to figure out what type(s) of segmentation bases are the specific variables) these companies are using! There might be more than one technique used in each example. Do this by yourself first, and then compare your answer with the person next to you. Your instructor will then ask for the consolidated answers of your pair. 1. A private tuition centre for primary school kids decides to do letterbox drops (flyers delivered to their home postal address) and hand out flyers to parents waiting for their kids in the neighbourhood. 2. A dishonest 'assignment helper' is offering to do students' assignments. He posts his advertisements in Oman University and the school's Facebook pages, right around the time semester ends because he knows this is when students are in the most panic-mode, and he can charge them ridiculous fees per page. 3. A mobile phone company that targets rich, extroverted college students in Oman and UAE who like to have the best possible connection and browsing speed. 4. A home-delivered mineral spring water company in Oman advertises in a national health magazine. Their message is intended for Omani women with busy but health-conscious lifestyle, and their selling proposition is to be the home-delivered mineral water that 'keeps you healthy and refreshed. Choose from the following segmentation bases: A= Geographic B = Behavioral (specify: occasions, or benefits sought) C = Demographic D = Psychographic (specify: social class, lifestyle, or traits) Tips: A general rule of thumb to differentiate between behavioral and psychographic is that psychographics are about 'who you are' / 'who you think you are' as a person, whereas behavioral is more towards 'what you do' i.e. your activities and behavior