A clothing store in the mall was having a problem with employees ignoring customers who needed help finding items in their size. The employees, mostly students at a local university, were often seen using their smart phones, texting friends, or watching YouTube videos, while costumers rummaged through shelves and racks searching for what they needed. Most of them took the job because it was convenient and paid fairly well, but they were not interested in being a salesperson as a career. They all seemed to act the same and the previous manager had acted pretty much the same too. At least that was what the regional manager told the new store manager when she was transferred. The regional manager told her that something had to be done and that ignoring costumers was not an effective way to make sales. In his view, employees needed to follow the rules, work hard, and go along with the way things were done. He suggested that the store manager buy a big black bin and just tell the employees to put their smart phones in the bin when they arrived for work. At the end of their shift, the manager could give the phones back. He said that the only way to get young people off their phones was to physically remove the phones from their possession. He also said that the manager needed to exert more authority over the employees because she was the manager and they needed to respect her. The manager was not convinced this strategy would work. She knew that her employees did not really believe that there should be inequalities between managers and employees, and she doubted that they would give in to her request to put their phones in the bin. Plus, her millennial employees did not believe in following rules, working hard, or conforming. They did not mind taking the risk of being fired and preferred doing things their own way.

6A) Identify and define two different values from Hofstedes study of values (chapter 4) that are being displayed by the regional manager or the employees. In your answer be sure to say if the regional manager or the employees appears to be high or low on the dimensions and use evidence from the case to support your answer. (6 points)

6B) Use your knowledge of social cognitive theory to provide 1 recommendation about how to get employees at the store to pay more attention to the costumers rather than their phones. In your answer, be sure to clearly explain why you think your solution will address the problem in this case. (3 points)