Question: A Coca-Colas return on assets was 7.8 percent, and return on common shareholders equity was 22.3 percent. Briefly explain why these two percentages are different.

A Coca-Colas return on assets was 7.8 percent, and return on common shareholders equity was 22.3 percent. Briefly explain why these two percentages are different.

B Coca-Cola had earnings per share of $1.62, and PepsiCo had earnings per share of $4.35. Is it accurate to conclude PepsiCo was more profitable? Explain your reasoning.

C Coca-Cola had an inventory turnover ratio of 5.61 times (every 65.06 days), and PepsiCo had an inventory turnover ratio of 9.43 times (every 38.71 days). Which company had the best inventory turnover? Explain your reasoning.

D What is the balanced scorecard? Briefly describe the four perspectives of the balanced scorecard.

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