Question: A coffee shop charges $4 for a regular size white chocolate coffee but only $2.50 for a regular coffee, despite the fact that variable cost

A coffee shop charges $4 for a regular size white chocolate coffee but only $2.50 for a regular coffee, despite the fact that variable cost between the two is almost negligible (under $.1 to add the white chocolate). In effect the shop has price discriminated between two classes of customers, frugal and luxury. This practice is known as

yield management

highly illegal

capacity management

aggregate planning

none of the above

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