A company can increase its growth rate by taking goods or services developed at home and selling
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A company can increase its growth rate by taking goods or services developed at home and selling them internationally. The benefits of such a strategy are likely to be greater if
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The product is already being offered by local companies in the nations the company enters. | |
The product is a generic product that requires little differentiation. | |
indigenous competitors in the countries the company enters lack comparable products. | |
There is high inflation in the nations the company enters. | |
the product is perceived as very expensive in the company's country of origin. |
Related Book For
Management
ISBN: 9780730329534
6th Asia Pacific Edition
Authors: Schermerhorn, John, Davidson, Paul, Factor, Aharon, Woods, Peter, Simon, Alan, McBarron, Ellen
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