A company exhibits strategic intent when It relentlessly pursues an ambitious strategic objective, concentrating the full force
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A company exhibits strategic intent when
- It relentlessly pursues an ambitious strategic objective, concentrating the full force of its resources and competitive actions on achieving that objective
- Monitoring developments and initiating corrective adjustments in the company's long-term direction, objectives, strategy, or execution in light of the company's actual experience, changing conditions, new ideas, and new opportunities
- It must provide understanding of what management wants its business to look like and provide managers with a reference point in making strategic decisions and preparing the company for the future.
- Company mission statements almost never say anything about where the company is headed, the anticipated changes in its business, or its aspirations.
- companies couch their mission in terms of making a profit
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
Posted Date: