Question: A company experiments with three website designs to see which one would lead to the highest probability of purchase. The first ( design A )
A company experiments with three website designs to see which one would lead to the highest probability of purchase. The firstdesign A used enhanced product information, the seconddesign B used extensive iconography, and the thirddesign C allowed the customer to submit their own product ratings. After weeks of testing, the designs delivered probabilities of purchase of and respectively. Equal numbers of customers were sent randomly to each website design. Complete parts a through d below.
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Part
a Construct a probability tree for this experiment.
Purchase
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Design A and Purchase
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Design A
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No Purchase
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Design A and No Purchase
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Purchase
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Design B and Purchase
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Design B
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No Purchase
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Design B and No Purchase
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Purchase
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Design C and Purchase
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Design C
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No Purchase
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Design C and No Purchase
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Round to three decimal places as needed.
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