Question: A company has been trying to predict future sales based upon their customers satisfaction. They conducted market research and found that customer satisfaction with its

A company has been trying to predict future sales based upon their customers

satisfaction. They conducted market research and found that customer satisfaction with its products is quite high. However, repurchase behavior is low

(

meaning

,

customers rarely buy from the company again

) .

Because there is a question on whether the company is actually measuring the right variable for predicting sales, this research design seems to have a problem with:

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