Compare the differences between business$-$to$-$business $($BTB$)$ and business$-$to$-$consumer $($BTC$)$ sales. Identify two industries that represent each approach to selling and provide specific examples of the BTB and BTC selling types.

Identify examples of services and products on the spectrum of BTB and BTC sales as they pertain to the industry you have selected.

Identify the needs, wants, and motivations of buyers in BTB and BTC selling situations. Consider the human element in buying decision making.

Evaluate the needs, wants, and motivations of buyers specific to the industry you have selected. Determine the overall forces that influence consumer buying decisions.

Identify methods that sales professionals use to gather information and sway buying decisions.