A company has spent $10,000 on research and development (R&D. for a new product. However, market conditions

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A company has spent $10,000 on research and development (R&D. for a new product. However, market conditions have changed, and it is clear that the product will not be successful. What should the company do?

a. Continue with the product to recover the R&D cost

b. Increase the R&D budget to improve the product's chances

c. Consider the R&D cost as a sunk cost and stop the project

d. Ignore the R&D cost and proceed with the project.

Related Book For answer-question

International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 14, 2024 02:50 AM

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A company has spent $10,000 on research and development (R&D. for a new product. However, market conditions

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International Marketing And Export Management

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