A company has spent $100,000 on a marketing campaign for a new product launch. The campaign generated
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A company has spent $100,000 on a marketing campaign for a new product launch. The campaign generated a total of 1,500 leads, out of which 500 leads converted into paying customers. The average revenue per customer is $200, and the profit margin for the product is 30%. Calculate the cost per lead, cost per acquisition, customer lifetime value (CLV), and the return on investment (ROI) for the marketing campaign.
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