A company has started selling a hoverboard$-$inspired boogie board overseas. The board is equipped with auto$-$balancing gauges

and has been launched in other countries. Unfortunately, some of the countries have reported concerns about accessing enough

electrical current to ride the board for extended periods of time. The firm has decided to evaluate the physical systems of those

countries before creating a segment. Why are physical systems significant in international market segmentation?

Countries that are underdeveloped or lack sufficient infrastructure may have a difficult time obtaining a firm's product.

Countries that have access to electricity and have effective sewage systems are more likely to make a purchase.

A country with a strong physical system does not require a market strategy since they have the opportunity to make a

purchase.

Physical systems, such as retail buildings, determine whether a firm can do business in that specific country.