A company is developing a marketing plan for a new product launch they have completed a situation analysis and are now working on setting goals which of the following statements best describes the relationship between broad marketing goals and specific marketing objectives within a marketing plan broad marketing goals are general statements of intent well specific marketing objectives are the quantifiable action steps taken to achieve those goals specific marketing objectives should be developed first and then brought marketing goal should be created to support those objectives broad marketing goals are only relevant for large companies with large budgets well specific marketing objectives are more relevant for smaller companies with limited resources marketing goals and specific marketing objectives are interchangeable terms and both refer to the desired outcomes of the marketing plan