A company is experiencing decreasing sales from established customers. Using BSC, which one of the following lists of performance measures is the best suited to identify the problem causes? 1) Sales growth, gross margin, average selling price 2) Rework and wase, cycle time from order to deliver, speed of inventory. 3) On-time delivery, defective goods returned for credit, customer complaints. 4) Customer profitability analysis, customer lifetime value, customer acquisition cost