A company is trying to understand why a large segment of a target population shows no loyalty to any of the brands in a particular product category, even though the brands seem to have some noticeable differences. This investigation would fall under $\_\_\_\_\_\_\_\_$ segmentation research.

Question $2$ options:

A$)$

behavioral

B$)$

psychographic

C$)$

demographic

D$)$

geographic

E$)$

belief