A company is undergoing structural reorganization by shifting from a divisional structure to a matrix structure. Although employees have accepted the inevitability of the reorganization, they are confused by new reporting relationships and skills required to work effectively in a matrix structure. Which phase of the transition process are the employees experiencing?

1. Ending
2. Unfreezing
3. Neutral zone
4. New beginning

A company has recently been acquired by a competitor. The chief operating officer is aware that employees are apprehensive about what the acquisition may bring and calls a meeting with the employees to state that the companys commitment to its employees and customers will never change. At which phase of the transition process would this communication technique be appropriate?

1. Neutral zone
2. Ending
3. Unfreezing
4. New beginning

Which management strategy should be used in the new beginning phase of the transition process?

1. Maintaining the existing company logo to de-emphasize change
2. Requesting that employees keep concerns confidential
3. Telling employees that processes will remain the same despite change
4. Using feedback to highlight change successes and opportunities