A company link is provided: https://www.lifung.com/ 1. Introduction (750 words) Explain how the company competes in its industry. You can look at the competition, the suppliers in the industry, and the regulations that govern them, customer expectations in the supply chain, including those of the end consumer, and so on, which would justify the approach the company is taking. The statements that you make must be supported by evidences from credible and independent references. How should the company use technology to achieve the above-mentioned competitive advantage? Suggest an innovation that links this technology, to the market need. Describe the technology and the information needed by the company to implement the system. The discussion here is mostly inferred from the lectures and the workshops from the module.