A company must be careful on how they market (sell) or communicate their product to the marketplace. If a company is selling an experience, then it better sound that way. However, in most cases involving products, especially athletic products, the consumer is making a purchase for an end result in mind. They want the promise of running faster, jumping higher, losing weight, etc. The FTC will get involved and there will be lawsuits for false claims. The Reebok Shape Up case is a perfect example. 

According to the FTC article (2011), Reebok must pay $25 million in customer refunds. The company made claims that were not substantiated. If the company would have additional documentation or studies that proved the results to the promises made by Reebok the outcome might have been different. 

Reference: https://www.ftc.gov/news-events/press-releases/2011/09/reebok-pay-25-million-customer-refunds-settle-ftc-charges 

Question: (Including reference(s) and citation(s)), can you share your opinions on this lawsuit and why is the FTCs ruling do you think this is fair?