A company that typically markets to small companies has a growth strategy to sell to larger organizations. The Product Manager is in charge of a new application and must recommend which of the following segments to address first.

Segment 1: Top 1,000 very large companies (over 25,000 employees); dominated by large Enterprise application vendors who sell the app as an add-on module but is not well integrated into their other applications. Customer anecdotes indicate low satisfaction.

Segment 2: 5.8 million US-based small businesses (under 500 employees); tasks often done in spreadsheets. Competitors are small privately-owned software companies offering desktop-based solutions. The company already has good market share in this segment.

What should be the recommendation for the next 12 months?

Answer rating: 100% (QA)

Based on the given information the recommendation for the next 12 months would be to focus on Segmen... View the full answer