A company's business model

A$)$ determines whether its strategy will be ethical or not.

B$)$ is management's storyline for how the strategy will result in achieving sustainable competitive advantage.

C$)$ is management's rationale for how the strategy will be a moneymaker$$absent the ability to deliver good profitability, the strategy is not viable and the survival of the business is in doubt.

D$)$ identifies how the company plans to outmaneuver and outcompete key rivals and become a market leader.

E$)$ sets forth the actions and approaches that it will rely on to earn the best profit margins in the industry.