Question: A company's strategy evolves from one version to the next because of the proactive efforts of company managers to improve this or that aspect of
A company's strategy evolves from one version to the next because of
the proactive efforts of company managers to improve this or that aspect of the strategy, a need to
customer requirements and expectations, and a need to react to the fresh strategic maneuvers of riva
pressures from shareholders to boost profit margins and pay higher dividends.
changing management conclusions about which of several appealing strategy alternatives is actually
the importance of keeping the company's business model fresh and uptodate.
ongoing turnover in the managerial and executive ranks and the decisions of new managers to shift to
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