Question: A company's top management held a planning session in which they really tried to be specific and careful about this question: What business are we

A company's top management held a planning session in which they really tried to be
specific and careful about this question: What business are we in? This is done in
what part of the marketing planning?
implement marketing mix and allocate resources
identify and evaluate opportunities
evaluate performance
develop the mission statement
perform situation analysis
A company's top management held a planning session in which they

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