Question: Question 2 3 ( 1 . 5 points ) A company's top management held a planning session in which they really tried to be specific

Question 23(1.5 points)
A company's top management held a planning session in which they really tried to be
specific and careful about this question: What business are we in? This is done in
what part of the marketing planning?
perform situation analysis
identify and evaluate opportunities
implement marketing mix and allocate resources
develop the mission statement
evaluate performance
Question 23(1.5 points) A company's top management held a planning session

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