A company's values or core values concern:

A$.$ whether and to what extent it intends to operate in an ethical and socially responsible manner

B$.$ how aggressively it will seek to maximize profits and enforce high ethical standards

C$.$ the beliefs and operating principles built into the company's balanced scorecard for measuring performance

D$.$ the beliefs, traits, and behavioral norms that company personnel are expected to display in conducting the company's business and pursuing its strategic vision and mission