A company's values relate to with things as

whether it will emphatise high ethical standards or engage in shady business practioes, whether if will pursue high market share or high prefisability, and whether in will put more emphasis on pleasing customers or on pleasing shareholders.

fair treabment, honor and insegity, ethical behavior, innowativeness, beamwork, accountability, a passion for top$-$notch quality or superior customer service, soclal responsibility, and community citirenship.

how if will balance its pursuit of financial sbiectives apainst the pursuit of its strategic objectives$--$creating a "bulanced scorecard" approach to measuring performance is a strong plus.

the beliefs, principles, and ethical standerds that are incorporated into the company's strategy.

The preferred buiness speroaches and eperating practices that help eempary personnel balanse elloris to achieve shortlemp performance targets wath their efforts to acheve long$-$renge performance largets.